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Design & MarketingThe Big Splash Charity Fundraising Event
Drowning Prevention Day is one of the largest summer water safety campaigns and we were thrilled to be helping out our friends at The Darcey Sunshine Foundation who put on ‘The Big Splash Challenge’ in order to raise money for their charity work.
The target was simple – to highlight the devastating effects of drowning worldwide AND raise funds that can be used to save lives through drowning prevention education. How they went about that this year was through a ‘Big Splash’ swimathon and, for those brave enough, a cold dook in the North Sea.
They set a goal of 250,000m for everyone to reach as a grand total and they absolutely smashed it…
Scotland: 175,926
England: 3,000
South Africa: 224,456
Mauritius: 37,560
Seyshells: 450
New Zealand: 3,000
Australia: 5,200
Canada: 1,500
USA: 2,000
Jamaica: 2,512
Bali: 5,000
Zimbabwe: 1,000
Why is the fundraising so important?
Sadly 90% of all drownings occur in low and middle income countries where people lack swimming skills and ability. Prevention is the only way to reduce these tragic statistics and The Darcy Foundation raises money to help teach children to swim. Learning to swim can reduce a child’s chances of drowning by up to 88% which is why the charity wants to give every child the chance to not only survive – but thrive!
A massive congrats to everyone who took part in The Big Splash. If you want to know more about the charity and the work they do, get involved or donate to the charity, click the link below.
